Together with the six founders of The Green Mile (Rijksmuseum, Heineken, UNStudio, Blendingbricks, DNB, and the Amsterdam University of Applied Sciences), the City of Amsterdam, new partner LIDL, and potential new partners such as Bever Zwerfsport, the University of Amsterdam (UVA), Artis, Upperbloom we discussed the purpose of The Green Mile and what it brought in terms of social, societal, and ecological impact within the organization and personally. We tried to inspire others to join us. In a fantastic setting at the Rijksmuseum, we were able to offer everyone a delightful breakfast. Special thanks to our partner, the Rijksmuseum, for hosting this event.
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